The clean beauty movement continues to grow in 2025—and for good reason. More people are prioritizing safe, sustainable, and transparent skincare choices.
Whether it’s avoiding potentially harmful ingredients or supporting brands with eco-conscious values, consumers are seeking out skincare that aligns with both their personal and planetary values.
Acure is proud to be a part of this movement, offering products that are vegan, cruelty-free, and powered by proven natural ingredients.
Your body deserves to be treated well. Our clean hair and skin care products are here to help you keep your skin, hair, and body feeling healthy and hydrated. Explore our bestsellers
What Makes a Skincare Brand "Clean"?
While there’s no official regulatory definition for “clean beauty,” most clean brands follow these general principles:
- No harsh or harmful ingredients such as parabens, sulfates, phthalates, formaldehyde, or synthetic fragrances.
- Ingredient transparency, so consumers can easily understand what they’re putting on their skin.
- Sustainable practices, like eco-friendly packaging and responsibly sourced ingredients.
- Cruelty-free testing and avoidance of animal-derived ingredients.
At Acure, we hold ourselves to all of these standards and continue evolving to ensure our products are as clean and conscious as possible.


Top Clean Skincare Brands of 2025
1. Acure – A Leader in Accessible Clean Skincare
Why It Stands Out: Acure creates skincare and haircare products that are clean, affordable, and effective. Every product is 100% vegan, cruelty-free, and formulated without parabens, sulfates, or synthetic fragrances. Many products are clinically tested and developed with sustainability in mind, from ingredients to packaging.
Some of our most-loved clean skincare essentials:
- Brightening Facial Scrub
- Brightening Vitamin C & Ferulic Acid Serum
- Ultra Hydrating 12 Hour Facial Moisturizer


2. OSEA – Seaweed-Based Formulations
OSEA has made waves in clean beauty with its marine-based approach. The brand uses sustainably harvested seaweed and offers products rich in minerals and antioxidants. Its ocean-inspired packaging and focus on renewable ingredients have made it a favorite among eco-conscious shoppers.
3. Herbivore Botanicals – Minimalist and Natural
Known for its beautiful aesthetic and raw, plant-based formulations, Herbivore Botanicals uses ingredients like blue tansy and rosehip oil to promote skin clarity and hydration. Their dedication to minimal, transparent ingredient lists reflects their clean philosophy.
4. True Botanicals – High-Performance Naturals
True Botanicals blends luxury with natural science, formulating products for sensitive and aging skin with organic and wildcrafted ingredients. Their clinical testing and certification-backed transparency are central to their clean beauty identity.
5. Attitude – Solid Skincare with a Sustainable Twist
Attitude is well-known for its commitment to low-waste living. Their plastic-free, solid skincare products cater to those looking for sustainable alternatives to traditional packaging, while still using gentle, clean formulations suitable for daily care.
Why Acure Continues to Lead in 2025
Clean beauty means different things to different people—but at Acure, it’s about progress, performance, and purpose.
Affordability meets efficacy: We believe clean skincare should be accessible, not exclusive.
Ingredient integrity: Thoughtfully formulated with plant-based ingredients and without harmful chemicals.
Sustainability at every step: From Climate-Neutral Certification to our recyclable packaging goals, we’re committed to reducing our environmental impact.
See why Acure leads the pack and take a look at our clean skincare products now.