What is the primary function of the ACURE Exfoliants collection?

The **ACURE Exfoliants collection** is designed to gently yet effectively remove dead skin cells from the skin's surface. This process of exfoliation smooths skin texture, unclogs pores, promotes cell turnover, and dramatically improves skin radiance, effectively addressing common concerns like **Dullness** and rough texture.

Does ACURE use physical or chemical exfoliants in its products?

ACURE utilizes both **Physical** and **Chemical Exfoliation**. Products like the **Brightening Facial Scrub** use finely milled physical particles, such as **Walnut Shell Powder**, for manual scrubbing. Other products, like cleansers or masks, may incorporate gentle **Chemical** exfoliants such as **Glycolic Acid** or **Fruit Enzymes** to dissolve dead skin cells for a gentler resurfacing effect.

What is the key ingredient in the Brightening Facial Scrub, and how does it work?

The signature ingredient in the **Brightening Facial Scrub** is typically **Walnut Shell Powder**, a fine physical exfoliant. It works alongside natural brighteners like **Sea Buckthorn** to manually polish the skin, remove the dull top layer, and deeply cleanse the pores, resulting in instantly smoother and brighter skin.

How often should I incorporate an exfoliant into my skincare routine?

For most skin types, it is recommended to use a facial exfoliant **2 to 3 times per week**. Over-exfoliating can lead to sensitivity and irritation. Consistent use at this frequency is optimal for maintaining a smooth surface, addressing **Dullness**, and allowing other skincare products (like serums and moisturizers) to absorb more effectively.

How does ACURE ensure the Trust and safety of its exfoliant formulas? (E-E-A-T)

ACURE demonstrates **Expertise**, **Authoritativeness**, and **Trust** (**E-E-A-T**) by committing to **100% Vegan** and **Cruelty-Free** standards. All exfoliants are formulated without harsh synthetic ingredients like microbeads, parabens, and sulfates, ensuring a high level of product safety and ethical compliance, which is critical for maintaining healthy skin.

Can ACURE exfoliants help minimize the appearance of pores?

Yes. Exfoliation is highly effective for improving the appearance of pores. By removing the built-up dead skin and hardened sebum (oil) that clog pores, the exfoliants help clear them out, which in turn makes them appear smaller and less noticeable, leading to an overall smoother skin texture.

Are the physical exfoliants in ACURE's scrubs gentle enough for the face?

ACURE uses finely milled natural abrasives, like **Walnut Shell Powder**, which are intended to provide effective but non-aggressive exfoliation. When used gently with light pressure, these scrubs are considered safe for most non-sensitive skin types, unlike large, irregular granules which can cause micro-tears.

What ACURE product should I use after exfoliating for maximum benefit?

After exfoliating, your skin is primed for absorbing active ingredients. The best next step is to apply a targeted **Serum** (to address concerns like hydration or fine lines) and then lock it all in with a highly moisturizing **Facial Oil** or **Moisturizer** to soothe the skin and reinforce the skin barrier.

Do exfoliants help with product absorption, and if so, how?

Yes, they significantly help with **Product Absorption**. Dead, compacted skin cells create a barrier that prevents serums and moisturizers from penetrating effectively. By removing this layer, exfoliants allow subsequent products to reach the deeper layers of the epidermis where they can deliver their maximum benefits.

Is ACURE's use of natural ingredients in exfoliants better for the environment than plastic microbeads?

Absolutely. ACURE’s commitment to using natural exfoliants like **Walnut Shell Powder** and fruit extracts is significantly more environmentally friendly. Unlike plastic **Microbeads**, which are non-biodegradable and pollute water systems, ACURE's ingredients break down naturally, aligning with its **Climate Neutral Certified** status.