We’re proud to share that our Sun Serum Drops SPF 30 has been named a NEXTY Award Winner at Natural Products Expo West—one of the most respected honors in the natural products industry.
But while this recognition matters, what it represents matters even more.
Because at Acure, we don’t create products just to launch something new. We create solutions designed to solve real skin concerns with proven results.
What the NEXTY Award Means
The NEXTY Awards celebrate innovation, integrity, and impact across the natural products space. Winning this award places Acure among brands that are not only pushing the industry forward—but doing so responsibly.
According to the official announcement, the NEXTY Awards highlight products that demonstrate forward-thinking formulations, ingredient transparency, and meaningful benefits to consumers.
That’s exactly what we aim to do—every product, every time.
Why Sun Serum Drops Stood Out
Sun protection is one of the most important, and most overlooked steps in a skincare routine.
Many people skip SPF because it feels heavy, leaves a white cast, or doesn’t fit seamlessly into their daily routine. That’s the real problem.
So instead of creating just another sunscreen, we asked:
How can we solve the reasons people avoid SPF altogether?
The result is Sun Serum Drops SPF 30—a formula designed to:
- Deliver broad-spectrum mineral protection with 21% zinc oxide
- Feel like a lightweight, silky serum, not a traditional sunscreen
- Provide hydration and radiance with ingredients like Vitamin E and calendula
- Fit effortlessly into your daily skincare routine
It’s sun protection, but reimagined through a skincare-first lens.
Our Approach: Skincare That Starts with a Concern
At Acure, we don’t start with trends. We start with concerns.
Whether it’s dullness, dehydration, fine lines, or sun protection, every product is developed to target a specific need, because that’s how real routines are built.
This philosophy is rooted in our belief that skincare should be both purposeful and effective. Every formula is designed with intention, backed by clinical thinking, and created to deliver visible results.
That’s what we mean when we say:
Products with purpose.
- A product should solve a problem
- Ingredients should have a clear function
- Results should be noticeable
- And most importantly—it should be accessible.
The Skinification of SPF
Sun Serum Drops also reflect a larger shift in skincare: the “skinification” of sun care.
Today’s consumers want more from their SPF. Protection alone isn’t enough—they want hydration, glow, and long-term skin benefits in one step.
That’s exactly what this formula delivers:
- Protects against UV damage
- Hydrates with skin-loving ingredients
- Enhances glow for a radiant finish
It transforms SPF from a step you shouldn’t skip into one you actually look forward to using.
More Than an Award
Winning a NEXTY Award is an incredible milestone, but for us, it’s validation of something bigger.
It reinforces our commitment to creating clean, clinically informed skincare that solves real concerns, without compromising on accessibility, sustainability, or performance.
Since day one, Acure has focused on delivering products that are:
- Proven to work
- Purposeful in formulation
- Positive for people and the planet
Where to Start
If you’ve been skipping SPF, or still searching for one that actually works for your routine, this is your sign to rethink sun protection.
Because protecting your skin shouldn’t feel like a compromise.
It should feel like skincare.
