Sue Weldon is a 22-year breast cancer survivor and the founder and CEO of Unite for HER, a national nonprofit providing whole-person support to people affected by breast and ovarian cancer.
She started the organization working from a simple, hard-won truth: incredible medical care isn't the same as a roadmap for healing your body and mind. "I remember feeling completely lost, asking myself, 'now what?'" she says. That moment became the spark for a nonprofit built to bridge the gaps in cancer care — the parts standard treatment doesn't cover.
Unite for HER's approach is holistic by design. Alongside medical treatment, members get access to therapies like nutrition counseling, yoga, acupuncture, meditation, and clean beauty, funded through the organization's Wellness Passport program, which offers up to $2,000 in integrative care per member. For many, the first touchpoint is a care box: a curated $200 collection of wellness products and resources that introduces new members to the community. Acure products have been part of those boxes for years.
Our partnership with Unite for HER goes back to 2011, not long after both organizations were founded. It aligned naturally from the start — we both believe healing is about the whole person, not just the body. Since then, Acure has donated more than 25,000 products and given back 10 cents from every Brightening Day Cream and Brightening Night Cream sold, every year, for nearly 15 years, alongside a lifelong product discount for Unite for HER members. As the organization has grown from serving hundreds of people a year to more than 11,000, that commitment hasn't wavered.
"The feedback we receive is incredibly emotional," Sue says. "Members tell us the boxes make them feel seen, cared for, and less alone during one of the most vulnerable times in their lives." Self-care during treatment isn't superficial — it's restorative. A skincare routine can be one of the few things that still feels like yours. And knowing a product is clean, organic, and genuinely vetted is one less thing to worry about.
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That's really the heart of it: community and trusted support change outcomes. Research backs this up — people with strong support systems heal better, physically and emotionally. Cancer doesn't just affect the person diagnosed; it reaches families and caregivers too. Unite for HER's work, and partnerships like ours, exist to make sure no one goes through it feeling alone.
If you or someone you know has been affected by breast or ovarian cancer, Unite for HER's programs are free to join at uniteforher.org. And if you're looking for a way to give back, the organization welcomes company and community partnerships, employee giving campaigns, and care box build days — hands-on ways to directly support thousands of members each year.
Fifteen years in, this is still the part of our work we're proudest of: not a discount code or a one-time donation, but a relationship that's grown alongside the community it serves.
