This Earth Month, there’s a lot of conversation around sustainability. But for many brands, that conversation stays broad — filled with words like “eco-friendly” or “green” without much clarity behind them.
At Acure, we believe you deserve more than general claims.
You deserve to know what a brand is actually doing, how it’s being measured, and where action is happening.
Because what’s underneath matters.
What Is The Climate Label?
The Climate Label is designed to bring transparency to climate action.
It helps consumers understand when a company’s commitments are backed by measurable efforts and real investment — not just messaging.
Instead of vague promises, it focuses on specifics like:
- What impact is being measured
- What emissions are being reduced
- How remaining emissions are being addressed
It’s a clearer way to understand sustainability — and a more accountable one.
How Acure Approaches Climate Action
At Acure, sustainability is built into how we operate.
We’ve worked hard to deeply understand our impact, find ways to reduce it, and actively make up for it.
To become Climate Neutral Certified, we focus on three key areas:
Step 1: Measure
First, we calculate our total carbon footprint.
This includes:
- Direct emissions from our headquarters
- Indirect emissions like electricity usage
- All other emissions required to run our business
We believe understanding the full picture is the first step toward meaningful progress.
Because you can’t improve what you don’t measure.
Step 2: Reduce
Once we understand our impact, we take action to lower it.
That means building a plan to cut emissions in meaningful, trackable ways.
For example, this year we committed to:
- Reducing overnight shipping by 5%
- Reducing single-use marketing materials by 1%
These are practical, trackable steps designed to reduce emissions over time.
Step 3: Offset
For emissions that can’t yet be eliminated, we invest in verified carbon credit projects.
This year, that includes supporting the AgriCapture Rice Methane Reduction Project, which helps transform U.S. farmland by reducing greenhouse gas emissions from rice cultivation while advancing regenerative agriculture.
The project supports farms across Arkansas, Louisiana, Mississippi, Missouri, and Texas through improved agricultural practices like:
- Water-conserving irrigation changes
- Cover cropping
- Nitrogen management
These efforts have already helped:
- Reduce over 70,000 metric tons of methan
- Conserve more than 21 billion gallons of water
- Support rural farming communities and regenerative agriculture adoption
That means our climate investments help fund measurable impact close to home.
Why This Matters for Your Routine
When you choose skincare, you’re not only choosing what goes on your skin.
You’re also choosing how those products are made and the values behind them.
Climate Neutral Certification and The Climate Label help make that clearer.
It means the brand has:
- Measured its impact
- Built a plan to reduce emissions
- Taken responsibility for what remains
That kind of transparency helps you make more informed choices.
Moving Beyond Buzzwords
Sustainability shouldn’t feel confusing.
And it shouldn’t rely on vague terms that are hard to verify. The Climate Label is about making climate action easier to understand through real numbers, real projects, and real accountability.
At Acure, that reflects how we think about everything we create:
Clean formulas. Clear results.
For your skin — and beyond.
This Earth Month — And Every Month
Earth Month is a reminder that progress comes through action.
We’ll continue to measure, reduce, and invest in smarter solutions that move us forward.
So when you choose Acure, you can feel good about what’s in your routine — and what’s behind it.
Because what’s underneath matters.
