What shampoo is best for color-treated hair?

The best shampoo for color-treated hair is sulfate-free, gentle, and formulated to prevent color fade. Look for products that cleanse without stripping color molecules. Acure's sulfate-free shampoos extend color life while maintaining hair health.

How does sulfate-free shampoo protect hair color?

Sulfates are harsh detergents that strip hair color along with dirt and oil. Sulfate-free shampoos cleanse using gentler surfactants that remove impurities without dissolving color molecules, helping your color last longer between salon visits.

How often should I wash color-treated hair?

Wash color-treated hair 2-3 times per week maximum to preserve color. Use dry shampoo on non-wash days. When you do wash, use cool water and sulfate-free products to minimize fading.

Is Acure shampoo safe for color-treated hair?

Yes, all Acure shampoos are sulfate-free and safe for color-treated hair. Ultra Hydrating and Simply Smoothing lines are particularly popular for maintaining color-treated hair health and vibrancy.

What ingredients should I avoid in shampoo if I have colored hair?

Avoid sulfates (SLS/SLES), which strip color; harsh salts, which can fade color; and products with high pH, which open the hair cuticle and release color. Always use sulfate-free, color-safe shampoos and conditioners.